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Data - driven marketing : the 15 metrics everyone in marketing should know

Jeffery, Mark

Data - driven marketing : the 15 metrics everyone in marketing should know - John Wiley New Jersey 2010 - xxi, 298p. - Times business series .

Includes index.

ISBN: 9788126527717

Subjects--Topical Terms:
Data driven marketing
Internet marketing metrics
Marketing management
Marketing metrics

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Data - driven marketing : the 15 metrics everyone in marketing should know