IBM way : insights in to the worlds most successful marketing organization
"Rodgers, Buck F G"
IBM way : insights in to the worlds most successful marketing organization - 1990 - 235p. : ill. ;21cm.
includes index
Computers--Marketing--Case studies
Electronic office machines--Marketing--Case studies
IBM International Business Machines Corporation
Marketing--Case studies
IBM way : insights in to the worlds most successful marketing organization - 1990 - 235p. : ill. ;21cm.
includes index
Computers--Marketing--Case studies
Electronic office machines--Marketing--Case studies
IBM International Business Machines Corporation
Marketing--Case studies