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Behind powerful brands : from strategy to campaign

Jones, John Philip

Behind powerful brands : from strategy to campaign - New Delhi Tata McGraw-Hill 2000 - xii, 322p.

Includes index.

ISBN: 74636642

Subjects--Topical Terms:
Advertising Brand name products India
Branded goods
Branding

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Central Library - Coimbatore

Behind powerful brands : from strategy to campaign