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New strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noel

New strategic brand management : creating and sustaining brand equity long term - 4 - Kogan Page India New Delhi 2009 - xv, 560p.

Includes bibliographical references and index.

ISBN: 9788175544406

Subjects--Topical Terms:
Branded goods
Branding

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Central Library - Coimbatore

New strategic brand management : creating and sustaining brand equity long term