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Financial services marketing : an international guide to principles and practice

Ennew, Christine T

Financial services marketing : an international guide to principles and practice - Elsevier New Delhi 2007 - xvi, 400p.

Includes bibliographical references and index

ISBN: 9789380501345

Subjects--Topical Terms:
Customer acquisition and development
Customer relationship management
Financial services consumer
Financial services marketing
Marketing Financial services
Marketing environment Analysis

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Central Library - Coimbatore

Financial services marketing : an international guide to principles and practice