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Social marketing : why should the devil have all the best tunes

Hastings, Gerard

Social marketing : why should the devil have all the best tunes - Elsevier New Delhi 2007 - xvi, 367p. - The (social marketing) ambulance down in the valley .

Includes index.

ISBN: 9780750683500

Subjects--Topical Terms:
Commercial marketing
Competition and critical marketing
Social marketing

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Central Library - Coimbatore

Social marketing : why should the devil have all the best tunes