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Advertising and promotion : an imc approach

Shimp, Terence A

Advertising and promotion : an imc approach - Cengage Learning New Delhi 2007 - 650p.

Include index

ISBN: 9788131503881

Subjects--Topical Terms:
Advertising and promotion
Advertising management
Integrated marketing communications(IMC)
Promotion management

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Advertising and promotion : an imc approach