Data mining techniques for marketing, sales and customer relationship management
Berry, Michael J A
Data mining techniques for marketing, sales and customer relationship management - 2 - New Delhi Wiley India 2004 - xix, 643p. : ill.
Includes index.
8126505176
Data mining
Data mining Marketing
Data mining techniques for marketing, sales and customer relationship management - 2 - New Delhi Wiley India 2004 - xix, 643p. : ill.
Includes index.
8126505176
Data mining
Data mining Marketing