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Advertising management : concepts and cases

Manendra Mohan

Advertising management : concepts and cases - New Delhi Tata McGraw-Hill 1989 - xi, 418p.

Includes bibliographical references and index

ISBN: 74517805

Subjects--Topical Terms:
Advertising management
Advertising process
Industrial advertising
Institutional advertising
Media decisions
Print media

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Central Library - Coimbatore

Advertising management : concepts and cases