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Marketing : creating and keeping customers in an e-commerce world

"Zikmund, William G"

Marketing : creating and keeping customers in an e-commerce world - 7 - Australia South-Western c2001 - "xxxii,689p. : ill. ;28.5cm."

includes index

ISBN: 324072694

Subjects--Topical Terms:
Marketing

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Central Library - Coimbatore

Marketing : creating and keeping customers in an e-commerce world