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Marketing public relations : a marketer's approach to public relations and social media

Giannini, Gaetan T

Marketing public relations : a marketer's approach to public relations and social media - New Delhi Pearson Education 2011 - xxi, 291p.

Includes glossary and index.

ISBN: 9788131763315

Subjects--Topical Terms:
Marketing communication
Marketing public relations
MPR Framework
Public relations
Social media

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Marketing public relations : a marketer's approach to public relations and social media