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Darwin's brands : adapting for success

Anand Halve

Darwin's brands : adapting for success - New Delhi Sage 2012 - xvii, 168p.

Includes bibliographical references.

ISBN: 9788132107156

Subjects--Topical Terms:
Brand name products -- India
Branding(Marketing) -- India
Consumer preferences -- India
India -- Economic conditions -- 1991

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Darwin's brands : adapting for success