Normal view MARC view ISBD view

Services marketing

Bateson, John E G

Services marketing - 4 - Delhi Cengage Learning 2011 - xvii, 468p.

Includes glossary and index.

ISBN: 9788131516478

Subjects--Topical Terms:
Customer satisfaction -- Services marketing
Effective service promotions
Service processes -- Marketing
Services marketing

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Central Library - Coimbatore

Services marketing