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The handbook of strategic public relations and integrated marketing communications

Caywood, Clarke L, ed.

The handbook of strategic public relations and integrated marketing communications - 2 - New Delhi Tata McGraw-Hill 2012 - xviii, 904p.

Includes index

ISBN: 9781259027635

Subjects--Topical Terms:
Handbook -- Public relations
Industries and organizations
Integrated marketing communications
Public relations(PR)
Stakeholder leadership -- PR

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The handbook of strategic public relations and integrated marketing communications