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Strategic brand management for B2B markets : a road map for organizational transformation

Sharad Sarin

Strategic brand management for B2B markets : a road map for organizational transformation - New Delhi SAGE Publications 2010 - xix, 262p. : ill.

Includes bibliographical references and index

ISBN: 9788132105220

Subjects--Topical Terms:
Brand management
Brand name products -- Management
Branding(Marketing)
Product management -- India
Strategic brand management

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Strategic brand management for B2B markets : a road map for organizational transformation