Brand building advertising concepts and cases
Parameswaran M G
Brand building advertising concepts and cases - New Delhi Tata Mcgraw Hill c2001 - "x,212p. : ill. ;29cm.+1 CD-ROM"
74633384
Advertising--Management
Brand management--Case studies
Brand building advertising concepts and cases - New Delhi Tata Mcgraw Hill c2001 - "x,212p. : ill. ;29cm.+1 CD-ROM"
74633384
Advertising--Management
Brand management--Case studies