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Business marketing : text and cases

Krishna K Havaldar

Business marketing : text and cases - 3 - New Delhi Tata McGraw-Hill 2010 - xxxiii, 536p. : ill.

Includes bibliographical references and index

ISBN: 9780070083257

Subjects--Topical Terms:
Business marketing
Buyer-seller relationship
Marketing management
Pricing -- Business marketing
Product and brand strategy
Segmenting, targeting and positioning -- Business marketing

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Business marketing : text and cases