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Drucker on marketing : lessons from the world's most influential business thinker

Cohen, William A

Drucker on marketing : lessons from the world's most influential business thinker - New Delhi Tata McGraw Hill 2013 - xxi, 265p.

Includes index

ISBN: 9781259064517

Subjects--Topical Terms:
Innovation and entrepreneurship
Marketing
Marketing strategy

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Drucker on marketing : lessons from the world's most influential business thinker