Principles and practice of social marketing : an international perspective
Donovan, Rob
Principles and practice of social marketing : an international perspective - New Delhi Cambridge University Press 2010 - xix, 504p.
Includes bibliographical references and index
9781107644328
Social marketing
Principles and practice of social marketing : an international perspective - New Delhi Cambridge University Press 2010 - xix, 504p.
Includes bibliographical references and index
9781107644328
Social marketing