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Relationship based enterprise : powering business success through customer relationship management

"Mckenzie, Ray"

Relationship based enterprise : powering business success through customer relationship management - Toronto Mcgraw Hill c2001 - "xiv,368p. : ill. ;23.5cm."

includes bibliography and index

ISBN: 70860815

Subjects--Topical Terms:
Customer relations--Management
DMR consulting centre for strategic leadership
Electronic commerce

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Relationship based enterprise : powering business success through customer relationship management