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Internet marketing start to finish : drive measurable, repeatable online sales with search marketing, usability, CRM and analytics

Juon, Catherine

Internet marketing start to finish : drive measurable, repeatable online sales with search marketing, usability, CRM and analytics - New Delhi Pearson Education 2012 - xxii, 293p.

Includes index

ISBN: 9788131786949

Subjects--Topical Terms:
Customer relationship management(CRM)
Internet marketing
Marketing plan
Sales engine
Web based business marketing

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Internet marketing start to finish : drive measurable, repeatable online sales with search marketing, usability, CRM and analytics