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Hospitality marketing : principles and practice

Bowie, David

Hospitality marketing : principles and practice - 2 - London Routledge 2011 - xii, 434p.

Includes bibliographical references and index

ISBN: 9780080967912

Subjects--Topical Terms:
Customer statisfaction -- Hospitality marketing
Hospitality marketing
Marketing planning
Marketing research
Service processes -- Hospitality marketing

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Central Library - Coimbatore

Hospitality marketing : principles and practice