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Integrated retail marketing communication

Sudhakar, G P

Integrated retail marketing communication - New Delhi PHI Learning 2013 - xv, 188p.

Includes bibliographical references and index

ISBN: 9788120346406

Subjects--Topical Terms:
Direct marketing -- Retailing
Integrated retail marketing
Multi-channel retailing
Retail advertisting
Retail brands
Retail marketing communication
Sales promotions

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Integrated retail marketing communication