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Market-based management : strategies for growing customer value and profitability

Best, Roger J

Market-based management : strategies for growing customer value and profitability - 5 - New Delhi PHI Learning 2009 - xxxii, 484p.

Includes bibliographical references and index

ISBN: 9788120338968

Subjects--Topical Terms:
Market-based management
Marketing management

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Central Library - Coimbatore

Market-based management : strategies for growing customer value and profitability