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Strategic brand management creating and sustaining brand equity long term

"Kapferer, Jean-Noel"

Strategic brand management creating and sustaining brand equity long term - 2 - New Delhi Kogan Page 2000 - 443p. : ill. ;23cm.

includes bibliography and index

ISBN: 8175541091

Subjects--Topical Terms:
Brand name products--Management

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Central Library - Coimbatore

Strategic brand management creating and sustaining brand equity long term