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Media planning and buying : principles and practice in the Indian context

Arpita Menon

Media planning and buying : principles and practice in the Indian context - New Delhi Tata McGraw Hill 2010 - xvi, 345p.

Includes index

ISBN: 9780070147607

Subjects--Topical Terms:
Market prioritization
Media -- Planning and buying
Media strategy

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Central Library - Coimbatore

Media planning and buying : principles and practice in the Indian context