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Advertising and promotions : an integrated brand approach

Semenik, Richard J

Advertising and promotions : an integrated brand approach - 6 - Delhi Cengage Learning 2012 - xli, 710p. : ill.

ISBN: 9788131517383

Subjects--Topical Terms:
Advertising and promotions
Integrated brand promotion
Media planning
Sales promotion

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Advertising and promotions : an integrated brand approach