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Innovation, product development and commercialization : case studies and key practices for market leadership

Rafinejad, Dariush

Innovation, product development and commercialization : case studies and key practices for market leadership - New Delhi Cengage Learning 2006 - xxvii, 403p. : ill.

Includes bibliographical references and index.

ISBN: 9788131509982

Subjects--Topical Terms:
Global resources management
Marketing management
Product design
Product development
Product development process
Product innovation
Project management -- Product development

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Innovation, product development and commercialization : case studies and key practices for market leadership