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Cyberbranding brand building in the digital economy

"Breakenridge, Deirdre"

Cyberbranding brand building in the digital economy - London Prentice Hall c2001 - "xiv,352p. : ill. ;23"

includes index

ISBN: 130897108

Subjects--Topical Terms:
Brand choice
Digital marketing
Electronic commerce

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Central Library - Coimbatore

Cyberbranding brand building in the digital economy