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Data mining techniques : for marketing, sales, and customer relationship management

Linoff, Gordon S

Data mining techniques : for marketing, sales, and customer relationship management - 3 - New Delhi Wiley India 2011 - xl, 847p. : ill.

Includes index

ISBN: 9788126534722

Subjects--Topical Terms:
Data mining
Data mining Marketing

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Data mining techniques : for marketing, sales, and customer relationship management