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Design-driven innovation : changing the rules of competition by radically innovating what things mean

Verganti, Roberto

Design-driven innovation : changing the rules of competition by radically innovating what things mean - Boston Harvard Business pess 2009 - xv, 272p.

Includes bibliographical references and index

ISBN: 9781422124826

Subjects--Topical Terms:
Industrial management
Technological innovations

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Central Library - Coimbatore

Design-driven innovation : changing the rules of competition by radically innovating what things mean