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Consumer behavior building marketing strategy

"Hawkins, Del I"

Consumer behavior building marketing strategy - 8 - New Delhi Tata Mcgraw Hill c2001 - "xxiv,775p. : ill. ;25.5cm.+1 Floppy"

includes index

ISBN: 72316020

Subjects--Topical Terms:
Consumer behavior--United states
Market surveys--United States

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Consumer behavior building marketing strategy