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Business analytics : applications to consumer marketing

Sandhya Kuruganti

Business analytics : applications to consumer marketing - Chennai McGraw Hill Education 2015 - xxv, 716p.

Includes bibliography, glossary and index, Reprint year 2017

ISBN: 9789351341598

Subjects--Topical Terms:
Business analytics
Credit bureau
Quantitative methods
Retention management
Usage management

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Business analytics : applications to consumer marketing