Customer relationship management : a databased approach
Kumar, V
Customer relationship management : a databased approach - New Delhi John Wiley & Sons 2006 - xxiv, 323p.
Reprint year 2006, Includes glossary and index.
9788126509133
CRM
Customer relationship management
Customer-based marketing metrics
Data mining
Database marketing and customer value
Strategic CRM
Customer relationship management : a databased approach - New Delhi John Wiley & Sons 2006 - xxiv, 323p.
Reprint year 2006, Includes glossary and index.
9788126509133
CRM
Customer relationship management
Customer-based marketing metrics
Data mining
Database marketing and customer value
Strategic CRM