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The strategy and tactics of pricing : a guide to growing more profitably

Nagle, Thomas T

The strategy and tactics of pricing : a guide to growing more profitably - 6 - New York Routledge 2018 - xx, 331p.

Reprint year 2018, Includes index

ISBN: 9781138607354

Subjects--Topical Terms:
Financial analysis
Price and value communication
Price structure
Pricing policy
Stategic pricing

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The strategy and tactics of pricing : a guide to growing more profitably