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Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity - 4 - Noida Pearson India Education 2013 - xxix, 589p.

Includes index

ISBN: 9789332542204

Subjects--Topical Terms:
Brand management
Brand name products -- Management
Product management

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Central Library - Coimbatore

Strategic brand management : building, measuring, and managing brand equity