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Marketing research : an applied orientation

Naresh K Malhotra

Marketing research : an applied orientation - 7 - Noida Pearson India Education 2019 - xxxiii, 955p. ; Rs. 829.00

Includes bibliographical references, glossary and index

ISBN: 9789353433291

Subjects--Topical Terms:
Marketing research
Research design formulation

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Marketing research : an applied orientation