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Basic marketing a global managerial approach

"Perreault, William D"

Basic marketing a global managerial approach - 14 - New Delhi Tata Mcgraw Hill c2002 - "xxxii,815p. : ill. ;28cm.+1CD-ROM"

includes index

ISBN: 0070486972

Subjects--Topical Terms:
Marketing management

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Central Library - Coimbatore

Basic marketing a global managerial approach