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Advertising and promotion an integrated marketing communications perspective

"Belch, George E"

Advertising and promotion an integrated marketing communications perspective - 5 - New Delhi Tata Mcgraw Hill c2001 - "xx,795p. : ill. ;28cm."

includes index

ISBN: 007047382X

Subjects--Topical Terms:
Advertising management

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Central Library - Coimbatore

Advertising and promotion an integrated marketing communications perspective