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Essays by distinguished marketing scholars of the society for marketing advances

"Woodside, Arch G (ed)"

Essays by distinguished marketing scholars of the society for marketing advances - Boston Jai Press 2002 - "xii,220p. : ill. ;23cm." - Advances in business marketing and purchasing; vol.11 .

includes bibliography

ISBN: 0762308699

Subjects--Topical Terms:
Marketing--Essays

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Central Library - Coimbatore

Essays by distinguished marketing scholars of the society for marketing advances