Customer relationship management integrating marketing strategy and information technology
"Zikmund, William G"
Customer relationship management integrating marketing strategy and information technology - New Jersey John Wiley 2003 - "xix,179p. : ill. ;23.5cm"
includes business and subject index
0471271373
Customer relations--Management
Customer relations--Management--Data processing
Relationship marketing
Customer relationship management integrating marketing strategy and information technology - New Jersey John Wiley 2003 - "xix,179p. : ill. ;23.5cm"
includes business and subject index
0471271373
Customer relations--Management
Customer relations--Management--Data processing
Relationship marketing