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Strategic market relationships from strategy to implementation

"Donaldson, Bill"

Strategic market relationships from strategy to implementation - Chichester John Wiley 2002 - "xiii,288p. ;23.5cm"

includes references and index

ISBN: 0471494437

Subjects--Topical Terms:
Business networks
Industrial management
Relationship marketing
Strategic alliances (Business)

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Central Library - Coimbatore

Strategic market relationships from strategy to implementation