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Services marketing integrating customer focus across the firm

"Zeithaml, Valarie A"

Services marketing integrating customer focus across the firm - 3 - New Delhi Tata Mcgraw Hill c2003 - "xx,668p. : ill. ;25cm"

includes index

ISBN: 0070530424

Subjects--Topical Terms:
Customer service
Service industries--Marketing

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Services marketing integrating customer focus across the firm