Principles of services marketing
"Palmer, Adrian"
Principles of services marketing - 3 - London Mcgraw Hill c2001 - "xvi,516p. ;24cm." - Mcgraw Hill International marketing series .
"includes bibliography,companies and brands,authors cited and subject indexes"
0071189769
Marketing--Management
Service industries--Marketing
Principles of services marketing - 3 - London Mcgraw Hill c2001 - "xvi,516p. ;24cm." - Mcgraw Hill International marketing series .
"includes bibliography,companies and brands,authors cited and subject indexes"
0071189769
Marketing--Management
Service industries--Marketing