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Why CRM doesnt work how to win by letting customers manage the relationship

"Newell, Frederick"

Why CRM doesnt work how to win by letting customers manage the relationship - London Kogan Page 2003 - "xvii,263p. : ill. ;24cm."

includes index

ISBN: 0749439475

Subjects--Topical Terms:
Customer relations--Management

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Central Library - Coimbatore

Why CRM doesnt work how to win by letting customers manage the relationship