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Shopper buyer and consumer behavior theory and marketing applications

"Lindquist, Jay D"

Shopper buyer and consumer behavior theory and marketing applications - 2 - New Delhi Biztantra c2003 - "xxi,598p. : ill. ;27cm."

includes index

ISBN: 8177223836

Subjects--Topical Terms:
Consumer behavior

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Central Library - Coimbatore

Shopper buyer and consumer behavior theory and marketing applications