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New product development and delivery ensuring successful products through integrated process mgt

"Brethauer, Dale"

New product development and delivery ensuring successful products through integrated process mgt - New York Amacom 2002 - "xvi,192p. ;23.5cm."

includes index

ISBN: 0814407137

Subjects--Topical Terms:
New products -- Marketing

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New product development and delivery ensuring successful products through integrated process mgt