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Warriors on the high wire balancing act of brand leadership in the 21st century

"Gilmore, Fiona"

Warriors on the high wire balancing act of brand leadership in the 21st century - London Profile Books 2003 - "xxii,264p. ;19.5cm."

includes index

ISBN: 1861976119

Subjects--Topical Terms:
Brand management

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Central Library - Coimbatore

Warriors on the high wire balancing act of brand leadership in the 21st century