Mobile marketing (Record no. 11057)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00683nam a2200253Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | M10808 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250219110852.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250219s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750667478 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Michael, Alex" |
| 245 #0 - TITLE STATEMENT | |
| Title | Mobile marketing |
| 245 #0 - TITLE STATEMENT | |
| Remainder of title | achieving competitive advantage through wireless technology |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Butterworth-Heinemann |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | c2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "x,237p. : ill. ;23cm." |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Target marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telemarketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Text messages (Telephone systems) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | "Salter, Ben" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19.02.2025 | 005.658.849 P6 | M10808 | 19.02.2025 | BOOKS | AMRITA SCHOOL OF BUSINESS | AMRITA SCHOOL OF BUSINESS | GM-39-R3 | 19.02.2025 |