Marketing of services (Record no. 11895)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00481nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | M11677 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250219110910.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250219s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 818954702X |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta S L |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing of services |
| 245 #3 - TITLE STATEMENT | |
| Remainder of title | an Indian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Wisdom |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | c2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 346p. : ill. ;24.5cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries--Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ratna V V |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19.02.2025 | 005.658.818.3 P5 | M11677 | 19.02.2025 | BOOKS | AMRITA SCHOOL OF BUSINESS | AMRITA SCHOOL OF BUSINESS | GM-39-R2 | 19.02.2025 |